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NYFW
Capaign
The official New York Fashion Week 2016 event app was a really unique project. My team and I created much more than just the enticing app store screenshots and alternative app icons.
We also created a social media campaign including various videos and static ads, including an IOT concept that was implemented in the final app.
Client
Employer
My Role
NYFW
Moburst
Art and Creative Director
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AppStore Design
We wanted to create a look that resembles fashion magazines. We connected the first two screenshots to make the app really grab attention in the AppStore.
Internet of
Things Concept
My most noticeable achievement in this campaign was coming up with the IOT concept for the actual show. The app developing company brought the idea to life.
During the shows, special cameras analyzed the shows and found the trendiest colors. In the backend, an algorithm changed the actual app's UI color, in real-time, to the trendiest color at the show.
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