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Ford Digital

Between 2013-2015, as an Art Director at Publicis Digital, I was in charge of all digital activity for Mazda and Ford (Delek Motors group).

I worked on numerous campaigns, landing pages, Facebook apps and digital kiosks. I worked with studios, freelancers and media teams, aiming to bring brand stories to the potential audience.

My Role
Employer
Client

Digital Art Director,

Designer, UI/UX

Publicis, BBR

Ford

An easy assistant that has all the information you need when considering whether to buy a Ford/Mazda in a showroom.
The utility allows potential buyers to customize their vehicle and see the differences between models.

Showroom Assistant

2015

2015

Ford Transit Mini-Site

Created as part of a campaign for the 2015 model of Ford Transit. The project included series of banners and a mini-site.

2014

GO NEW Landing Page

A responsive landing page created as part of Ford and Mazda's "GO NEW" campaign.
Users could calculate the price of a brand new car based on their individual preferences.

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© 2017 by Alex True​

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